Tech, health and consumer insights for the poultry industry
Tech, health and consumer insights for the poultry industry
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Chicken Marketing Summit News
Cms Tuesam 69
Chicken marketers key to influencing the consumer narrative

The broiler industry needs to proactively elevate consumer engagement to keep chicken as the protein at the center of the plate in the future. Marketers and PR will play a critical role in this, explained Randy Day, retired CEO, Perdue.

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Nutrition & Feed
Breeder hen diets could improve progeny performance

Broiler breeder hens fed an omega-3 supplement hatched progeny with increased body weight, breast weight and decreased feed conversion ratio, according to a newly published study in the journal Poultry Science.

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Avian Influenza
Blowflies can spread HPAI to commercial poultry

A family of flies that feed off of decaying flesh and feces can transmit HPAI to commercial poultry and wild birds, reports a study by researchers at Kyushu University.

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Chicken Marketing Summit News
6 ways the Gen Z chicken consumer of 2035 may surprise marketers

Data suggests Gen Z's relationship with chicken may be more complex than anticipated, challenging marketers to rethink their strategies.

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Chicken Marketing Summit News
Air chilling predicted to increase in US processing by 2035

Immersion chilling is one of the highest water consumption areas in U.S. poultry processing plants, making it less appealing from a sustainability standpoint.

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Module II; Commercial Layers. Hybrid program available.
English language virtual educational program now available. Residential: Utrecht, The Netherlands, December 2-6, 2024. Register now – limited space available.
 
Chicken Marketing Summit News
Chicken must bridge the trust gap with Gen Z consumers

As poultry marketers grapple with Gen Z’s ‘say-eat’ contradictions, they would be wise to focus on authenticity and transparency when engaging with the demographic.

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Sponsored
[VIDEO] Balancing antibiotic use and flock health in poultry production

Management strategies and treatment protocols to help protect poultry from diseases, while demonstrating judicious antibiotic stewardship. Sponsored by Elanco.

 
[VIDEO] The ultimate insect control program to protect your poultry

General fly and insect control are important components of a comprehensive IPM program to keep production maximized. Sponsored by Central Life Sciences.

 

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